The Beginner’s Playbook: Vertical Marketing & A/B Testing
A plain-English guide for junior marketers on how to set up industry vertical targeting and multi-channel A/B testing.
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How Modern Marketing Frameworks Help You Plan Better Content
New to content marketing? Discover modern marketing frameworks that make planning easier, from AIDA to RACE and AARRR, so you can create content that actually drives results.
Measuring Performance in the Age of SEO, AIO, and GEO
Learn how to measure SEO, AIO, and GEO with one unified framework for visibility, engagement, and business impact, built for CMOs in the AI-driven search era.
From Scrappy Startups to Enterprise Giants
See how a fractional CMO and head of growth runs marketing from $2.5K to $350K a month in ad spend—and how David Fornelli can plug into your stage of growth.
So Who Really Owns Your Midjourney Art?
Learn who really owns the images you create with Midjourney, how the $1M rule works, and what it means for young creatives using AI art for paid projects.
Stop Chasing Numbers: The Real ROI of Quality Web Traffic
Discover why quality web traffic outperforms high-volume visits. Learn how targeted audiences drive stronger ROI and sustainable business growth.
