The Ultimate Guide to Top WordPress Email Marketing Plugins in 2023

Email marketing remains one of the most effective ways to engage with your audience and drive conversions. To help you achieve your goals, we’ve compiled a comprehensive list of the best WordPress email marketing plugins for 2023. With these powerful tools, you can create, automate, and optimize your email marketing campaigns with ease.

Table of Contents

1. Mailchip for WordPress
2. SendinBlue
3. MailerLite
4. ConvertKit
5. GetResponse
6. Constant Contact
7. Drip
8. Moosend
9. Benchmark Email
10. AWeber
11. Choosing the Right Email Marketing Plugin

Mailchimp for WordPress

Mailchimp is a popular email marketing service that offers a powerful WordPress plugin. With Mailchimp for WordPress, you can easily create signup forms, segment your subscribers, and automate email campaigns. Some of its notable features include:

• Seamless integration with popular form plugins
• Advanced targeting options
• E-commerce support
• Comprehensive reporting and analytics

How to Set Up Mailchimp for WordPress

1. Install and activate the Mailchimp for WordPress plugin
2. Connect your Mailchimp account by entering your API key
3. Configure your signup form and add it to your website
4. Create and manage your email campaigns through the Mailchimp dashboard

SendinBlue

SendinBlue is an all-in-one email marketing platform that provides a feature-rich WordPress plugin. Key features of SendinBlue include:

• Drag-and-drop email builder
• Advanced segmentation
• Marketing automation and workflows
• Transactional emails
• SMS marketing

Integrating SendinBlue with WordPress

1. Install and activate the SendinBlue plugin
2. Connect your SendinBlue account using your API key
3. Configure your subscription forms and add them to your site
4. Manage your email campaigns and automation through the SendinBlue dashboard

MailerLite

MailerLite is a user-friendly email marketing service that offers a simple WordPress plugin. With MailerLite, you can create attractive newsletters, automate email campaigns, and monitor their performance. Notable features include:

• Drag-and-drop editor
• Popups and embedded forms
• Landing page builder
• A/B testing
• Detailed analytics

Setting Up MailerLite in WordPress

1. Install and activate the MailerLite plugin
2. Connect your MailerLite account with your API key
3. Design and add signup forms to your website
4. Manage your email campaigns and automation through the MailerLite dashboard

ConvertKit

ConvertKit is an email marketing platform designed specifically for content creators. The ConvertKit WordPress plugin enables you to easily integrate your website with ConvertKit’s powerful features. Some highlights include:

• Customizable signup forms and landing pages
• Visual automation builder
• Tag-based subscriber organization
• Integrations with popular e-commerce platforms

How to Integrate ConvertKit with WordPress

1. Install and activate the ConvertKit plugin
2. Connect your ConvertKit account using your API key
3. Configure your forms and add them to your site
4. Manage your email campaigns and automation through the ConvertKit dashboard

GetResponse

GetResponse is a comprehensive marketing platform that offers a dedicated WordPress plugin. With GetResponse, you can create and automate email campaigns, design landing pages,

and manage your subscribers. Key features of GetResponse include:

• Drag-and-drop email editor
• Autoresponders and automation workflows
• A/B testing
• Webinar hosting
• E-commerce support

Integrating GetResponse with WordPress

1. Install and activate the GetResponse plugin
2. Connect your GetResponse account using your API key
3. Configure your subscription forms and add them to your site
4. Manage your email campaigns and automation through the GetResponse dashboard

Constant Contact

Constant Contact is a popular email marketing service with a user-friendly WordPress plugin. With Constant Contact, you can create professional-looking emails, segment your subscribers, and track the performance of your campaigns. Notable features include:

• Drag-and-drop email builder
• List segmentation
• Event management
• Social media integration
• Comprehensive reporting

Setting Up Constant Contact in WordPress

1. Install and activate the Constant Contact plugin
2. Connect your Constant Contact account using your API key
3. Design and add signup forms to your website
4. Manage your email campaigns and segmentation through the Constant Contact dashboard

Drip

Drip is an e-commerce-focused email marketing platform that offers a powerful WordPress plugin. With Drip, you can create personalized emails, automate your campaigns, and analyze their performance. Key features of Drip include:

• Visual email builder
• E-commerce CRM
• Automation workflows
• Customer behavior tracking
• Integration with popular e-commerce platforms

Integrating Drip with WordPress

1. Install and activate the Drip plugin
2. Connect your Drip account using your API key
3. Configure your subscription forms and add them to your site
4. Manage your email campaigns and automation through the Drip dashboard

Moosend

Moosend is an affordable email marketing platform that offers a WordPress plugin for seamless integration. With Moosend, you can create and automate email campaigns, design landing pages, and manage your subscribers. Notable features include:

• Drag-and-drop email editor
• Advanced segmentation
• Marketing automation
• E-commerce support
• Real-time analytics

Setting Up Moosend in WordPress

1. Install and activate the Moosend plugin
2. Connect your Moosend account using your API key
3. Design and add signup forms to your website
4. Manage your email campaigns and automation through the Moosend dashboard

Benchmark Email

Benchmark Email is a versatile email marketing service that offers a WordPress plugin for easy integration. With Benchmark Email, you can create responsive emails, automate your campaigns, and track their performance. Key features include:

• Drag-and-drop email builder
• Automation workflows
• Subscriber management
• A/B testing
• Comprehensive reporting

Integrating Benchmark Email with WordPress

1. Install and activate the Benchmark Email plugin
2. Connect your Benchmark Email account using your API key
3. Configure your subscription forms and add them to your site
4. Manage your email campaigns and automation through the Benchmark Email dashboard

AWeber

AWeber is a well-established email marketing platform that offers a feature-rich WordPress plugin. With AWeber, you can create professional emails, automate your campaigns, and manage your subscribers. Notable features include:

• Drag-and-drop email editor
• Autoresponders
• Subscriber segmentation
• Integration with popular platforms
• Detailed analytics

Setting Up AWeber in WordPress

1. Install and activate the AWeber plugin
2. Connect your AWeber account using your API key
3. Design and add signup forms to your website
4. Manage your email campaigns and automation through the AWeber dashboard

Choosing the Right Email Marketing Plugin

Selecting the best email marketing

plugin for your WordPress website depends on your specific needs, budget, and desired features. To make an informed decision, consider the following factors:

• Ease of use: Choose a plugin with an intuitive interface and user-friendly features, making it easy to create, manage, and analyze your email marketing campaigns.
• Integration: Ensure the plugin integrates seamlessly with your WordPress website and other essential tools, such as e-commerce platforms, form builders, and CRM systems.
• Automation: Opt for a plugin that offers marketing automation capabilities, enabling you to create automated email sequences, autoresponders, and workflows.
• Segmentation: Look for a plugin that allows you to segment your subscribers based on various criteria, helping you send targeted, personalized emails.
• Analytics: Select a plugin that provides comprehensive reporting and analytics, allowing you to measure the success of your email campaigns and make data-driven decisions.
• Pricing: Consider your budget and the pricing structure of each plugin. Some email marketing platforms offer free plans with limited features or a pay-as-you-go option, while others require a monthly subscription.

Comparing Top Email Marketing Plugins

In conclusion, the right WordPress email marketing plugin can significantly boost your email marketing efforts by providing essential features, automation, and analytics. By considering your unique requirements and comparing the options presented in this guide, you can select the perfect plugin to help you achieve your email marketing goals.