The Future of Small Business SEO: Emerging Trends and Techniques


Search engine optimization isn’t as simple as it once was. You used to be able to get away with a couple of basic SEO strategies and call it a day. Now, though, if you want your small business to succeed in the digital world, you need to keep up with Google’s ever-changing algorithm. Fortunately for us all, I’ve done the research so you don’t have to: here are some of the most important trends in search engine optimization today (and how they will affect your business).

Google’s Freshness Algorithm

The freshness algorithm is a ranking signal that Google uses to determine how often and how recently you update your content. This can be an important factor in determining the quality of your site, as well as its relevancy to searchers.

There are a few ways to keep track of this metric:

  • Trackbackr – A tool that allows you to see where else on the internet people are linking back to your website (and what they’re saying). It’s great for finding new sources of traffic, but also gives insight into how frequently others are linking back and referencing your work online!

  • Yoast SEO Plugin – This plugin has some great features for tracking internal links within posts, which helps show just how much search traffic comes from internal pages versus external ones like Twitter or Facebook posts about new blog posts published on sites like yours!

The Next Big Thing in SEO?

The next big thing in SEO?

  • Google’s Freshness Algorithm

  • How it works

  • What it means for small businesses

  • How to optimize your website for this algorithm

How To Go About It

To get started with SEO, you need to do keyword research. This will help you figure out what people are searching for on Google and where there’s opportunity for your business.

Next comes creating content that answers those questions. You can do this by writing blog posts or creating videos or images that address issues related to your industry.

After that comes building links from other sites (like this one!) back to yours so search engines know how important it is. Links are still a major ranking factor in SEO; don’t forget about them!

Then comes getting social media right–you want people following along on Twitter and Facebook so they’ll see any new content as soon as it’s published on the site itself! Make sure everything looks good when viewed on mobile devices too; more than 50% of web traffic now comes from smartphones and tablets rather than computers so take advantage of this trend by making sure all aspects of design work well across different platforms without sacrificing style or functionality.”

Trends in search engine optimization are changing, and it’s important for small businesses to stay on top of them.

The trends in search engine optimization are changing, and it’s important for small businesses to stay on top of them.

The most obvious change from the past is that search engines are getting more sophisticated. For example, Google can now recognize when you take a picture of an object and then ask for more information about that item when you search for it later on; this means that your content has become even more important than ever before!

That said, there are also some emerging trends in SEO that may not be as obvious at first glance–and these can have an equally big impact on your business if ignored or mishandled:


In conclusion, SEO is becoming more complex and challenging than ever before. As Google continues to change its algorithms and search results, small businesses need to stay on top of trends in order to succeed in this competitive industry.