The Power of Video for Small Business SEO and Marketing

Introduction video SEO

We all know that video is an incredibly powerful tool. It’s a way to share information and make your brand stand out to your audience. The best part? Videos are easy to make and can be used in a variety of ways. You may not think that a small business needs videos, but you’d be wrong! In fact, having videos on your website could help you achieve higher search engine rankings for certain keywords and topics, which will lead more visitors to your website. Here are five reasons why every small business owner should have at least one video on their website:

Video is a great way to help your search engine optimization.

Video is a great way to help your search engine optimization.

It’s no secret that videos are more likely to rank highly on Google, but many people don’t know why this is the case. The answer lies in how people search and what they want when they do so: they want answers! Videos can help provide those answers quickly, which makes them more likely to be shared than other types of content like blogs or images. When someone shares a video with their friends and followers via social media platforms like Facebook or Twitter, it increases its visibility online even further–and all of these factors combine together so that videos tend to get better rankings than other types of content because they’re providing better value for users who may not have time (or maybe just aren’t interested) in reading lengthy articles about different topics related to yours!

Video is the most engaging type of content on the internet.

Video is the most engaging type of content on the internet.

People are more likely to share videos, watch them and stay on a site longer when they have a video on it. In fact, according to Hubspot, “video increases click-through rates by 80%.”

Video is also an effective way to communicate your message with customers: it helps you stand out from competitors in search results, drives traffic to your site and converts viewers into customers (or leads).

Videos can increase your site traffic and sales.

Video is a great way to increase traffic and sales.

  • Videos are a great way to get more traffic to your website. You can use video in your blog posts, or create a dedicated YouTube channel for your business that includes videos about the products you sell, how-to guides for using them, etc.

  • Video can help you rank higher in search engines like Google. The search engine algorithm prefers content with visuals over text alone because it makes it easier for users to find what they’re looking for on their own (and thus reduces the number of clicks needed from the user before getting relevant results).

  • Using video also helps you get on the first page of Google for keywords related to your industry or product offerings–which means more potential customers finding out about what’s available from you!

Videos are affordable and fast to create.

You can use a smartphone or webcam to produce your video. If you have an iPhone, you already have everything you need to start recording: the camera, microphone and editing software are all built in.

If you don’t want to use your phone as a camera, there are plenty of other options available at low cost (or even free). The Canon EOS M50 Mirrorless Camera is one example of how affordable quality cameras are becoming these days–you can pick up this model for less than $500! And if that’s still too much cash outlay for your small budget business owner…don’t worry; there’s always Google Pixel 3 XL phones which come with FREE unlimited storage through Google Photos!

You also don’t need any special training or experience with editing software because nowadays there are lots of programs available that let anyone edit their own videos without having any prior knowledge about editing or filming techniques in general – I recommend checking out Adobe Premiere Pro CC because it has great tutorials if nothing else but will also give users access

More people are going to watch a short video than read an entire blog post or article!

Video is the most engaging type of content, and it’s also the most effective way to get your message across.

Video gets more engagement than text and images combined. In fact, video has been shown to increase conversions by up to 80%. For example, when HubSpot implemented a new video strategy for their blog posts (with just one minute of footage), they saw an increase in traffic from organic search by over 200%!

Videos are memorable — people remember 80% more from watching a video than reading text or looking at pictures (source). This means that you’ll be able to reach more people with your message, which can help you stand out from the competition when it comes time for them to choose who they do business with next time around!


Video is a great way to help your search engine optimization. It’s also the most engaging type of content on the internet, and it can increase your site traffic and sales. Videos are affordable and fast to create!

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