Tip 1 – Social Media Existence
Profiles can be a great tool for building relationships with your prospects & customers. Most of us today will be on these platforms, so having a presence allows them to interact with you and your brand. This also acts like a 24-hour hot-line support line, so be prepared to respond promptly if prospects interact with your brand; this builds trust quickly… trust. The more engagement you give on social media, the more loyal your audience will become. Again SEO plays a major role in the social media world.
Tip 2 – Branding
Relationships are important as the connections you make. Take time to cater to your connections because if not the are less likely to help you if you only connect when you need something.
To ensure your connections are not feeling used share their work or content on your social channels or even your other digital marketing assists such as blog or website.
Tip 3 – Retargeted Advertising
Ads, the old fashion go-to strategy for PPC. This is obvious way to get products and services out to the masses who are most interested in your type of business.
These will display on sites your audience visits after vesting yours. Think of it as a reminder for them which also drives traffic back to your digital marketing websites.
Tip 4 – E-mail Marketing Campaigns
E-mail, most of use can’t live without this invention. We all get SO MUCH in a 24 hour period and we will only open ones that are most interesting to us. Because of this you need to re-think your approach when you establish an e-mail marketing campaign. Make sure your e-mails are very interesting and highly significant to the reader. Make sure you do some research on your target audience so you can ensure your e-mail list will have a high open rate or CTR since the content will be specific to A,B,C. No one want’s e-mails they can care less about. Learn more about ABM (account based marketing).