The Beginner’s Playbook: Vertical Marketing & A/B Testing
A plain-English guide for junior marketers on how to set up industry vertical targeting and multi-channel A/B testing.
Read more
How Modern Marketing Frameworks Help You Plan Better Content
New to content marketing? Discover modern marketing frameworks that make planning easier, from AIDA to RACE and AARRR, so you can create content that actually drives results.
Measuring Performance in the Age of SEO, AIO, and GEO
Learn how to measure SEO, AIO, and GEO with one unified framework for visibility, engagement, and business impact, built for CMOs in the AI-driven search era.
From Scrappy Startups to Enterprise Giants
See how a fractional CMO and head of growth runs marketing from $2.5K to $350K a month in ad spend—and how David Fornelli can plug into your stage of growth.
So Who Really Owns Your Midjourney Art?
Learn who really owns the images you create with Midjourney, how the $1M rule works, and what it means for young creatives using AI art for paid projects.
Stop Chasing Numbers: The Real ROI of Quality Web Traffic
Discover why quality web traffic outperforms high-volume visits. Learn how targeted audiences drive stronger ROI and sustainable business growth.
Perplexity vs. ChatGPT: The AI Stack That Actually Helps Small Businesses Win
Perplexity vs ChatGPT for small business: see which AI tool is better for research, content, and marketing decisions, and how to stack them for maximum ROI.
How I Help Leadership Teams Turn LinkedIn Into a Reliable Growth Channel
I partner with CMOs and founders to turn LinkedIn into a reliable growth channel, owning strategy, content, and ads so your team can stay focused on core priorities.
Results-as-a-Service, One Year Later: What 12 Months Taught Us
Discover how Results-as-a-Service (RaaS) evolved from 2025 hype to 2026 reality. Learn about hybrid pricing models, attribution hurdles, and legal risks for AI agents.
When “Too Good to Be True” Meets Clawdbot
Clawdbot promises a 24/7 AI employee, but what happens when it gets things wrong? Explore hidden risks, API costs, and why there’s no true undo button.
