Client & problem
The clients Tableau team was under the IT department and is too busy to build marketing dashboards by connecting all platforms .
Previous
Next
Solution
I built these Google Data Studio dashboards for all marketing leads for every geography we were running paid campaigns. The left side (blue) are all advertising data sources (Adwords, Bing, LinkedIn, Twitter, Facebook, Quantcast, YouTube, & Instagram).
The right side (orange) is the marketing website data which is sourcing data directly from the corporate Google Analytics Account (universal & GA4).
This allowed us to quickly view all data sets on both sides of the wall allowing us to quickly forecast and optimize running campaigns.
