Client & problem

Introduce Persado's ambition to enhance their LinkedIn presence in 2023.

Emphasize the initial target of a 5% month-over-month follower growth rate.

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Solution

Key Tactics

  • Social Content Calendar:
    Collaborated with product marketing to establish a robust social content calendar.

  • Tone of Voice Development:
    Created a unique tone of voice for Persado’s social media presence.

  • Optimized Posting Times:
    Identified and utilized key posting times targeting specific personas.

  • Targeted Campaigns:
    Executed specific campaigns designed to attract followers within key industries.

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