Client & problem
Introduce Persado's ambition to enhance their LinkedIn presence in 2023.
Emphasize the initial target of a 5% month-over-month follower growth rate.
- Social Content Calendar:
Collaborated with product marketing to establish a robust social content calendar.
- Tone of Voice Development:
Created a unique tone of voice for Persado’s social media presence.
- Optimized Posting Times:
Identified and utilized key posting times targeting specific personas.
- Targeted Campaigns:
Executed specific campaigns designed to attract followers within key industries.