Executive Summary
Over the span of four years, from 2019 to 2022, Quantcast has executed a series of global advertising campaigns to solidify its position as a top-tier advertising platform and to penetrate emerging markets. This report provides a comprehensive analysis of the campaigns’ performance, key metrics, and insights for future strategies.
Objective
Enhance brand recognition in established markets, penetrate new markets, and acquire 10,000 new enterprise clients over the four-year period.
Target Audience
- Marketing directors and CMOs of large corporations.
- Digital advertising agencies
- Companies with an annual advertising budget exceeding $5 million
Channels Used
- Global CTV Commercials
- Digital Ads (Google, LinkedIn)
- Content Marketing (Whitepapers, Case Studies)
Key Performance Metrics (Cumulative 2019–2022)
| Metric | Goal | Actual | % Achievement |
|---|---|---|---|
| Brand Awareness Increase | 30% | 35% | 117% |
| Total Impressions | 200M | 230M | 115% |
| Total Clicks (Digital) | 10M | 11.5M | 115% |
| New Enterprise Clients | 10K | 10.8K | 108% |
| Engagement Rate (Content) | 12% | 13.5% | 113% |
Key Takeaways
- Steady growth in brand awareness and new client acquisition over the four-year period.
- Digital ads, especially on LinkedIn, were the primary driver of traffic and conversions.
- Content marketing, particularly whitepapers and case studies, effectively positioned Quantcast as an industry thought leader.
- Industry conferences and webinars provided valuable networking opportunities and direct client acquisitions.
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Brand Awareness Increase
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Total Impressions
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New Enterprise Clients
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