Campaign Overview
Fornelli by Design, leveraging its decade-long experience in tailored business solutions, has crafted a compelling display ad campaign for Charma. The campaign is designed to resonate with businesses of all sizes, emphasizing Charma’s ability to streamline people management processes.
Ad Creatives:
Target Audience
Platforms
Targeting professionals and businesses.
Google Display Network
Reaching a broader audience.
Industry-specific
Websites and forums
Campaign Duration
2 Quarters (6 months)
Key Performance Indicators (KPIs)
Click-Through Rate (CTR)
Targeting an increase of 15% from previous campaigns.
Conversion Rate
Targeting an increase of 15% from previous campaigns.
Return on Ad Spend (ROAS)
Aiming for a 300% return, meaning for every dollar spent, three dollars are earned in sales.
Customer Acquisition Cost (CAC)
Striving to maintain a CAC below $50.
Ad Impressions
Targeting 5 million impressions over the campaign duration.
CLV to CAC Ratio
Aiming for a 3:1 ratio, indicating the value derived from each customer is 3x the cost of acquiring them.
Campaign Results (after 2 Quarters)
Fornelli by Design's expertise was evident in the Charma campaign. Their understanding of our brand and their innovative approach led to impressive results. We saw a significant uptick in sign-ups and engagement, and the feedback on the ad creatives was overwhelmingly positive.
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