Charma (formerly Workpatterns)
Advertising Growth Strategy

Campaign Overview

Fornelli by Design, leveraging its decade-long experience in tailored business solutions, has crafted a compelling display ad campaign for Charma. The campaign is designed to resonate with businesses of all sizes, emphasizing Charma’s ability to streamline people management processes.



Targeting professionals and businesses.

Google Display Network

Reaching a broader audience.


Websites and forums

Campaign Duration

2 Quarters (6 months)

Key Performance Indicators (KPIs)

0 %
Click-Through Rate (CTR)

Targeting an increase of 15% from previous campaigns.

0 %
Conversion Rate

Targeting an increase of 15% from previous campaigns.

0 %
Return on Ad Spend (ROAS)

Aiming for a 300% return, meaning for every dollar spent, three dollars are earned in sales.

0 $
Customer Acquisition Cost (CAC)

Striving to maintain a CAC below $50.

0 M
Ad Impressions

Targeting 5 million impressions over the campaign duration.

CLV to CAC Ratio

Aiming for a 3:1 ratio, indicating the value derived from each customer is 3x the cost of acquiring them.

Fornelli by Design's expertise was evident in the Charma campaign. Their understanding of our brand and their innovative approach led to impressive results. We saw a significant uptick in sign-ups and engagement, and the feedback on the ad creatives was overwhelmingly positive.

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