In the wake of increasing privacy concerns and regulatory changes, Quantcast, a leader in the digital advertising realm, launches the “Cookieless Solution” campaign. This initiative is meticulously designed to resonate with businesses, website developers, and digital marketers, emphasizing the tool’s innovative approach to user consent without the reliance on outdated cookie methods.
Q1 of FY'21 (3 months)
Key Performance Indicators (KPIs)
Click-Through Rate (CTR)
Targeting an average CTR of 3% across all platforms.
Aiming for a 7% conversion rate from ad clicks to Quantcast tool sign-ups or inquiries.
Return on Ad Spend (ROAS)
Targeting a 350% return.
Customer Acquisition Cost (CAC)
Striving to maintain a CAC below $60.
Targeting 10 million impressions over the campaign’s duration.
Aiming for a 20% increase in spontaneous brand recall post-campaign.