Client
Quantcast
Services
Advertising Growth Strategy

Campaign Overview

In the wake of increasing privacy concerns and regulatory changes, Quantcast, a leader in the digital advertising realm, launches the “Cookieless Solution” campaign. This initiative is meticulously designed to resonate with businesses, website developers, and digital marketers, emphasizing the tool’s innovative approach to user consent without the reliance on outdated cookie methods.

Platforms

LinkedIn

Targeting professionals and businesses.

Google Display Network

Reaching a broader audience.

Industry-specific

Industry-specific blogs, websites, and forums related to digital marketing and privacy.

Campaign Duration

Q1 of FY'21 (3 months)

Key Performance Indicators (KPIs)

0 %
Click-Through Rate (CTR)

Targeting an average CTR of 3% across all platforms.

0 %
Conversion Rate

Aiming for a 7% conversion rate from ad clicks to Quantcast tool sign-ups or inquiries.

0 %
Return on Ad Spend (ROAS)

Targeting a 350% return.

0 $
Customer Acquisition Cost (CAC)

Striving to maintain a CAC below $60.

0 M
Ad Impressions

Targeting 10 million impressions over the campaign’s duration.

1 %
Brand Recall

Aiming for a 20% increase in spontaneous brand recall post-campaign.

The 'Cookieless Solution' campaign was a pivotal moment for our brand. Quantcast's innovative approach, combined with the timely and relevant message of transitioning to a cookieless world, resonated deeply with our target audience. We've seen a significant surge in inquiries and sign-ups, and the feedback from the industry has been overwhelmingly positive. This campaign has truly set a benchmark.