Campaign Overview
In the wake of increasing privacy concerns and regulatory changes, Quantcast, a leader in the digital advertising realm, launches the “Cookieless Solution” campaign. This initiative is meticulously designed to resonate with businesses, website developers, and digital marketers, emphasizing the tool’s innovative approach to user consent without the reliance on outdated cookie methods.
Ad Creatives:
Target Audience
Platforms
Targeting professionals and businesses.
Google Display Network
Reaching a broader audience.
Industry-specific
Industry-specific blogs, websites, and forums related to digital marketing and privacy.
Campaign Duration
Q1 of FY'21 (3 months)
Key Performance Indicators (KPIs)
Click-Through Rate (CTR)
Targeting an average CTR of 3% across all platforms.
Conversion Rate
Aiming for a 7% conversion rate from ad clicks to Quantcast tool sign-ups or inquiries.
Return on Ad Spend (ROAS)
Targeting a 350% return.
Customer Acquisition Cost (CAC)
Striving to maintain a CAC below $60.
Ad Impressions
Targeting 10 million impressions over the campaign’s duration.
Brand Recall
Aiming for a 20% increase in spontaneous brand recall post-campaign.
Campaign Results (after 2 Quarters)
The 'Cookieless Solution' campaign was a pivotal moment for our brand. Quantcast's innovative approach, combined with the timely and relevant message of transitioning to a cookieless world, resonated deeply with our target audience. We've seen a significant surge in inquiries and sign-ups, and the feedback from the industry has been overwhelmingly positive. This campaign has truly set a benchmark.
