In an era where digital advertising can seem complex and daunting, Quantcast steps forward with its “Simplicity in Advertising” campaign. This initiative is meticulously crafted to resonate with both seasoned marketers and newcomers to the digital advertising realm. The campaign emphasizes the tool’s intuitive design, easy-to-understand metrics, and streamlined campaign management features.
Q1 and Q2 of FY'21 (6 months)
Key Performance Indicators (KPIs)
Click-Through Rate (CTR)
Targeting an average CTR of 2.8% across all platforms.
Aiming for a 6.5% conversion rate from ad clicks to Quantcast tool sign-ups or inquiries.
Return on Ad Spend (ROAS)
Targeting a 380% return.
Customer Acquisition Cost (CAC)
Striving to maintain a CAC below $55.
Targeting 15 million impressions over the campaign’s duration.
Aiming for a 25% increase in user engagement on Quantcast’s platform post-campaign.