Campaign Overview
In an era where digital advertising can seem complex and daunting, Quantcast steps forward with its “Simplicity in Advertising” campaign. This initiative is meticulously crafted to resonate with both seasoned marketers and newcomers to the digital advertising realm. The campaign emphasizes the tool’s intuitive design, easy-to-understand metrics, and streamlined campaign management features.
Ad Creatives:
Target Audience
Platforms
Targeting professionals and businesses.
Google Display Network
Reaching a broader audience.
Industry-specific
Digital marketing blogs, websites, and forums.
Campaign Duration
Q1 and Q2 of FY'21 (6 months)
Key Performance Indicators (KPIs)
Click-Through Rate (CTR)
Targeting an average CTR of 2.8% across all platforms.
Conversion Rate
Aiming for a 6.5% conversion rate from ad clicks to Quantcast tool sign-ups or inquiries.
Return on Ad Spend (ROAS)
Targeting a 380% return.
Customer Acquisition Cost (CAC)
Striving to maintain a CAC below $55.
Ad Impressions
Targeting 15 million impressions over the campaign’s duration.
Brand Engagement
Aiming for a 25% increase in user engagement on Quantcast’s platform post-campaign.
Campaign Results (Q1 and Q2 of FY'21)
The 'Simplicity in Advertising' campaign was a revelation for our brand. Quantcast's emphasis on the user-friendly nature of its tool resonated deeply with our target audience. We've witnessed a significant increase in sign-ups and platform engagement, and the feedback from the industry has been universally positive. This campaign has truly solidified our reputation as the go-to solution for easy-to-use digital advertising.
