Quantcast, a pioneer in the digital advertising industry, is unveiling a groundbreaking display ad campaign titled “Let the Cookie Crumble.” This campaign is designed to resonate with businesses and website owners, emphasizing the tool’s innovative cookieless approach, which ensures compliance while enhancing user trust in a post-cookie digital world.
H2 of FY'21
Key Performance Indicators (KPIs)
Click-Through Rate (CTR)
Targeting an average CTR of 2.5% across all platforms.
Aiming for an 8% conversion rate from ad clicks to Quantcast tool sign-ups or inquiries.
Return on Ad Spend (ROAS)
Aiming for a 400% return.
Customer Acquisition Cost (CAC)
Striving to maintain a CAC below $70.
Targeting 50 million impressions over the campaign duration.
Increase in brand search volume by 25% over the next quarter.