Campaign Overview
Quantcast, a pioneer in the digital advertising industry, is unveiling a groundbreaking display ad campaign titled “Let the Cookie Crumble.” This campaign is designed to resonate with businesses and website owners, emphasizing the tool’s innovative cookieless approach, which ensures compliance while enhancing user trust in a post-cookie digital world.
Ad Creatives:
Target Audience
Platforms
Targeting professionals
and businesses.
Google Display Network
Reaching a
diverse audience.
Industry-specific
Tech and e-commerce industry
websites and forums.
Campaign Duration
H2 of FY'21
Key Performance Indicators (KPIs)
Click-Through Rate (CTR)
Targeting an average CTR of 2.5% across all platforms.
Conversion Rate
Aiming for an 8% conversion rate from ad clicks to Quantcast tool sign-ups or inquiries.
Return on Ad Spend (ROAS)
Aiming for a 400% return.
Customer Acquisition Cost (CAC)
Striving to maintain a CAC below $70.
Ad Impressions
Targeting 50 million impressions over the campaign duration.
Brand Awareness
Increase in brand search volume by 25% over the next quarter.
Campaign Results (after 2 Quarters)
"The 'Let the Cookie Crumble' campaign was a monumental success for our cookieless consent tool. Quantcast's forward-thinking approach and clear message of a future without traditional cookies resonated deeply with our audience. We've witnessed a significant uptick in sign-ups, and the feedback has been overwhelmingly positive. This campaign has positioned us at the forefront of the digital privacy evolution."
